Our Purpose

Why We Exist

Boinkers exists to inspire active play, spark imagination and help children create friendships that last a lifetime.

In a world filled with screens, Boinkers encourages children to jump, laugh, cuddle, explore and tell stories- one adventure at a time.

We don't just create toys... We create lifelong adventure pals.

Our Mission

To create the world's most loved collection of plush adventure pals that inspire movement, imagination and meaningful childhood memories.

Our Vision

To build a timeless universe of lovable characters, magical worlds and unforgettable adventures that children cherish for generations.

Our Promise

Every Boinker is more than a toy.

Every Boinker is a friend.

Every Adventure Needs a Pal.

Brand Values

Imagination

Adventure begins with curiosity.

Friendship

The best adventures are shared.

Kindness

Everyone belongs in the Boinkers Universe.

Confidence

Children grow through play.

Wonder

Every day holds a new adventure.

Quality

Parents trust us...  Kids adore us.